Greg Haji Joannides was born in December 1980 in Athens where he lives and works. He studied Business and Management in London and Athens. He holds a BA from London Metropolitan University and an MBA from Business College of Athens. He worked in the marketing, communication and advertising sectors in Athens and Madrid. Initially a self-taught photographer, he developed his artistic voice through the guidance of photographer Panos Kokkinias.

His series "Light reaction" first appeared in Lille3000 Art Fair (Lille, October 2012) as well as, at Palais de Tokyo (Paris, April 2014). "Transparentia" solo show was presented at the Project Space of six d.o.g.s (Athens, November-December 2014). His series "Feel it in" is included in Unlocked book published by ATOPOS Contemporary Visual Culture organization (December 2015). "Light & Sound reaction", video and sound installation development process, was presented as a performance at ATOPOS CVC (Athens, March 2016). He has also collaborated with choreographer Dimitris Papaioannou in Primal Matter (Athens, 2012 & 2013) and Still Life (Athens, 2014) performances.

He is the founder and director of "Sterna Art Project" since 2014. An art residency & exhibition program running at Sterna Nisyros Residences in the volcanic island of Nisyros, Greece.

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